My search for unicorn apparel began after I randomly started checking into every place on Foursquare with some form of unicorn comment. I stumbled on Tokidoki and have no idea why I was oblivious to this funky, cute, kawaii brand.
How did I discover this? Well Etsy really. Some crafters made necklaces involving Tokidoki unicorns so then I started researching.
Basically this company involves Japanese inspired cartoon characters embossed on clothing, toys, hats, bags, jewellery and make-up.
To give you an idea:
There has been quite a few collections that have been collaborated with other brands such as Hello Kitty, Skull Candy and Levi's with the latest being with Marvel.
They ship internationally and have great gift ideas or presents that you may want to buy for yourself. I am hooked because I am a sucker for cute, kawaii items :D
For the lucky US and Canadian customers, you can buy the make-up directly from Sephora here.
I also didn't realise, some few years ago (more than 5) I had bought a LeSportsac that was designed by Tokidoki and only realized just now.
Check them out! I love all the cute things!